The honest comparison
One price. Everything included. No add-ons, no per-deal fees, no six-log-in morning. Here's the side-by-side — and the math on what "just use WiseAgent" actually costs you.
| Feature | That Agent AF $297/month | kvCORE / BoldTrail ~$499/month | Lofty ~$199/month | WiseAgent ~$50/month | GoHighLevel ~$297/month |
|---|---|---|---|---|---|
| Setup fee | $0 | $1,500+ | ~$200 | $0 | DIY (weeks) |
| Per-deal TC fees | Included (no per-deal TC fees) | $300–$500/deal (outsourced) | $300–$500/deal (outsourced) | $300–$500/deal (outsourced) | $300–$500/deal (outsourced) |
| IDX / MLS integration | |||||
| AI co-agent + AI inbox | |||||
| Built-in transaction management (no per-deal fee) | |||||
| Design Studio (flyers, social, brand kit) | |||||
| NFC digital card (ring / bracelet / QR) | |||||
| Offer Manager + generator | |||||
| CMA generator | |||||
| Single-property websites | |||||
| Social planner / automations | |||||
| Review management (Zillow, Realtor, Google) | |||||
| Interactive lead funnels (seller cash offer + buyer readiness) | |||||
| Listings AF (farm / skip-trace listing pipeline) | |||||
| Built for brand-new agents (onboarding included) | |||||
| Real monthly cost | $297 Everything included. No add-ons. No per-deal fees. | $400–$900+ kvCORE and BoldTrail are now the same company. IDX + lead gen built in, but no transaction management, no design studio, no NFC card. | $400–$900+ CRM + IDX website. Add-ons stack up. No built-in TC, design studio, or NFC. | $400–$900+ Bare-bones CRM. You still need an IDX site, a TC, a design tool, an AI dialer, a social scheduler… | $400–$900+ Powerful, but blank. No IDX, no MLS, no transaction management, no NFC card, no offer/CMA tools. You build every workflow yourself. |
Competitor pricing reflects commonly published 2024–25 rates and typical add-on stacks. Always verify current pricing directly with each provider.
"Just use WiseAgent" — the real math
WiseAgent is a CRM. It is not an IDX website, a transaction coordinator, a design studio, an AI dialer, or a review tool. Here's what a new agent stacks on top to match That Agent AF:
WiseAgent CRM
WiseAgent
IDX property search website
Most providers
Transaction coordinator (per deal avg)
Outsourced TC (per deal)
Design / flyer tool (e.g. Canva Pro)
Canva
Social media scheduler
Buffer/Hootsuite
AI dialer / call assistant
Separate AI tool
CMA / comp tool
Separate tool
Single-property website builder
Separate tool
Review management tool
Separate tool
"Just use GoHighLevel" — the real math
GoHighLevel is a brilliant platform — but it ships blank. There's no IDX, no MLS, no transaction coordinator, no real-estate design studio, no offer or CMA tools, and no listing farm. You have to know how to set up every workflow yourself, and if you don't know how, you'll never get started. Here's what you still have to add to make it work for real estate:
GoHighLevel SaaS
GoHighLevel
IDX property search website
Most providers
Transaction coordinator (per deal avg)
Outsourced TC (per deal)
Digital business handshake solution
Separate tap-share provider
Single-property website builder
Separate tool
CMA / comp tool
Separate tool
Offer manager / generator
Separate tool
Listings AF / skip-trace farm tool
Separate tool
Hours building workflows, testing, failing & watching YouTube tutorials to get it right
Put a price on playing IT vs. closing deals
That Agent AF replaces all $851+ for $297/month — and it's actually built for real estate.
Everything GoHighLevel does — social planner, AI, automations, review management, lead funnels — plus IDX, MLS behavior triggers, transaction management, and the digital business handshake. Already set up. No DIY weeks. And that's before the hours you'll spend building, testing, failing, and watching YouTube tutorials — put a price on your time playing IT versus closing deals.
Setting the record straight
“New agents don’t need a CRM — you’ll be fine your first year with WiseAgent.”
Most new agents flounder their first year BECAUSE they have no system. They bounce broker to broker hoping their broker hands them leads. Brokers almost never hand you a That Agent AF — they hand you a business card template and wish you luck. The agents who make it have a system from day one: leads captured automatically, follow-ups that don’t fall through, transactions that don’t blow up. You don’t need a CRM — you need a command center. We include onboarding so you’re not figuring it out alone.
“The NFC bracelet is a gimmick.”
A business card gets thrown away. A phone doesn’t. The NFC ring and bracelet are tap-to-share digital cards — tap any phone and your full profile, listings, booking calendar, and contact actions pop up instantly, updated live from one dashboard. It replaces the business card, the QR code, and the “text me your info” dance. It’s not a gimmick — it’s the fastest lead capture you own, and it never goes out of date because you change it from your phone.
“It’s too expensive for a new agent.”
$297/month is less than one outsourced transaction coordinator charges on ONE deal. One. And we cover every deal. The real cost is the stack you build trying to match us: WiseAgent ($50) + IDX site ($99) + a TC ($400/deal) + design tool + social scheduler + AI dialer + CMA tool… you’re over $600/month and juggling 8 logins before you’ve closed a thing. We replace all of it for $297.
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